Course curriculum
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01
Media Buying Fundamentals
Show details- Fundamentals Overview & Pixel Overview
- How to troubleshoot the pixel events
- What is Schema and why you should care
- Audience Theory
- Learning Phase
- Theories & Learning Phase Assessments
- Minimum Viable Funnel
- Ad naming conventions
- Setting Up Your Reporting Columns
- Testing Priorities
- Troubleshooting Ad Accounts
- Creative Best Practices
- Creative viewed in creative best practices
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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Free