Course curriculum

  • 01
    eCommerce Basics
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    • eCommerce Basics: Overview
    • 1. Leased v Owned Channels
    • 2. Product: Revenue, Cost & Profit
    • 3. Traffic & Conversion
    • 👨‍🏫 eComm Basics Pt 1: Quiz Time!
    • 4. Additional Metrics & Terminology
    • 5. Customer Lifetime Value
    • 6. Our Value Chain + Module Wrap-Up
    • 👨‍🏫 eComm Basics Wrap-Up: Quiz Time!
    • Slide Download: eCommerce Basics