Course curriculum
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01
Strategist Fundementals
Show details- Strat Seat Fundamentals
- Matrix Management Refresher
- Strat Seat Assessment
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02
Advertising Basics Fundamentals
Show details- Copy of Overview
- Copy of 1. Basic Online Ad Types
- Copy of 2. Ads & Attention
- Copy of 3. Ad Terminology
- Copy of 👨🏫 Quiz Time!
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03
eCom Basics
Show details- Copy of eCommerce Basics: Overview
- Copy of 1. Leased v Owned Channels
- Copy of 2. Product: Revenue, Cost & Profit
- Copy of 3. Traffic & Conversion
- Copy of 👨🏫 eComm Basics Pt 1: Quiz Time!
- Copy of 4. Additional Metrics & Terminology
- Copy of 5. Customer Lifetime Value
- Copy of 6. Our Value Chain + Module Wrap-Up
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04
Levers of eCommerce
Show details- Know Your Levers
- Our CVR Calculator
- Make your own CVR Calculator copy.
- Knowing how to calculate numbers
- Scenario 1 Quiz
- Scenario 1 Quiz Questions
- Scenario 2
- Scenario 2 Quiz Assessment
- Scenario 3
- Quiz 3 Assessment Quiz
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05
Media Buying Fundamentals
Show details- Fundamentals Overview & Pixel Overview
- How to troubleshoot the pixel events
- What is Schema and why you should care
- Audience Theory
- Learning Phase
- Theories & Learning Phase Assessments
- Acquisition Funnels Training Intro
- RHD Acquisitions Funnel Training 1
- RHD Acquisitions Funnel Training 2
- RHD Acquisitions Funnel Training 3
- Minimum Viable Funnel
- Account Structure
- Playbook: How to Test Ads - Testing Fundamentals
- Structure and Testing Fundamentals Reflection
- Ad naming conventions
- Testing Priorities
- Setting Up Your Reporting Columns
- Troubleshooting Ad Accounts
- Funnel Checkpoint Assessments
- Bottleneck Assessment Quiz
- Creative Best Practices
- Creative viewed in creative best practices
- Please Rate This Training
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06
Balance: Profit, Growth & Attribution
Show details- Reverse-Icarus ROAS Expectation Management
- Copy of 1. What Is Attribution
- Copy of 2. Attribution Models
- Copy of 3. Attribution: Platforms
- Copy of 4. Attribution Window
- Copy of 5. K.I.S.S - Keep It Simple, Stupid
- Copy of 6. Attribution & Founder Psychology
- Copy of Slide Downloads: Attribution Basics
- Copy of 👨🏫 Quiz Time!
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